02 / Selected impact
The work behind the numbers.
03 / Now
Building systems—and the people around them.
RevShoppe
Fractional GTM Engineer
Building HubSpot infrastructure, lifecycle automation, qualification logic, enrichment, outbound, and reporting for a B2B AI software team.
04 / Career depth
From platform ownership to executive confidence.
A decade of increasing scope across administration, consulting, systems leadership, and startup RevOps.
Jun 2026 — Present
RevShoppe
Fractional GTM Engineer
Fractional GTM engineering for a B2B AI software client — building the HubSpot CRM infrastructure, lead qualification logic, and enrichment/outbound stack from the ground up. Lifecycle and lead-status sync that keeps sales activity and pipeline reporting in agreement, a Clay pipeline that dedupes accounts before spending enrichment credits, and an Apollo outbound stack wired back into CRM so reps aren't chasing dead records.Mar 2025 — Apr 2026
webAI, Inc.
Revenue Operations Manager
Stood up the RevOps function from scratch at a VC-backed AI startup. Owned the HubSpot → Salesforce transition, built a closed-loop ICP scoring engine (HubSpot + Clay + Apify + Claude) that enriches and routes every inbound lead the same day, and designed the pipeline taxonomy, forecasting logic, and executive reporting that Sales and Finance now run on.Oct 2021 — Jul 2024
DHI Group Inc
Director, Business Systems
Owned the full GTM tech stack (Salesforce, HubSpot) and led a Classic → Lightning migration while re-engineering the lead-to-cash process. Built pipeline and forecasting frameworks from scratch — +25% forecasting accuracy and the board dashboards leadership actually used.May 2018 — Oct 2021
Slalom LLC
Salesforce Consultant
Delivered enterprise Salesforce solutions in Financial Services — 98% client satisfaction, 95% project success rate, and Sales, Service, Experience Cloud, and Platform App Builder certifications earned on the job. Primary client point of contact on multi-cloud programs.Jun 2015 — May 2018
Avangrid
Sr. Salesforce Administrator
Owned CRM operations across the energy portfolio. Led a $750K Salesforce migration for two gas corporations — +30% operational efficiency — and established the foundational admin practices the org still runs on.05 / The operating instinct
“Before I built revenue systems, I ran hotels.”
Hospitality taught me that systems only work when people actually use them. When the lobby is full, nobody cares about the framework—they care about what is happening now and whether you can fix it.
That is still how I operate: understand the real workflow, make ownership unmistakable, give leaders numbers they trust, and build a rhythm the team can sustain after launch.
Hospitality leadership→Salesforce→Enterprise consulting→RevOps leadership
06 / Technical authority
Deep enough to architect. Practical enough to ship.
Program Strategy & Ownership
End-to-end program leadership, client objective alignment, structured delivery, and outcome accountability.
Program LeadershipDeliveryAccountability
Executive Storytelling
Board-ready reporting, translating GTM and technical concepts into actionable direction for senior stakeholders.
Board ReportingData VizStakeholders
GTM Transformation
Sales process design, lifecycle stages, lead routing, pipeline and forecast frameworks, and deal velocity optimization.
PipelineForecastingLead Routing
Cross-Functional Collaboration
Aligning Sales, Marketing, CS, and Finance teams with stakeholder management across programs and accounts.
SalesMarketingCSFinance
AI & Automation
Building and teaching real-world AI workflow automation with LLMs, AI agents, and modern automation platforms.
Clayn8nClaude CodeAI Agents
Revenue Technology
Deep expertise across the modern revenue tech stack powering GTM operations at scale.
SalesforceHubSpotApolloTableau
8× Salesforce Certified
Salesforce AdministratorAdvanced AdministratorSales Cloud ConsultantService Cloud ConsultantExperience Cloud ConsultantAI AssociateAgentforce SpecialistSalesforce Maps Accredited
07 / Beyond the role
Teaching, building, and sharing the work.
08 / Start a conversation
Have a revenue system people have stopped trusting?
I am open to RevOps and GTM leadership conversations, along with select fractional engagements. Bring the messy version. We can figure out what the system needs next.