Amit Arora / GTM Engineer & RevOps
I fix the systems
behind your pipeline.
I build revenue systems and AI workflows that teams can trust. 10+ years across Salesforce, RevOps, and GTM engineering, from enterprise consulting to AI startups.
Aubrey, Texas · Dallas–Fort Worth
Currently at Invoca. Building GTM systems. Teaching Claude Code. Bringing DFW builders together.
Learn Claude Code for Salesforce02 / Selected impact
The work behind the numbers.
Current work / Invoca / Aug 2026 – Present
AI systems with evidence
behind every decision.
Real account signals. Research grounded in calls. Policies tested before enforcement.
421accounts scored on a 0–8 scale
117vendors researched from Gong calls
~1,000deal approvals handled per month
01AI account scoring engineBuilt
Built a Clay + Salesforce scoring system that rated 421 accounts on a 0–8 fit scale across four segments. Signals include AI hiring maturity, buyer-persona coverage, and competitive presence. Designed a two-pass credit approach to scale it to 11,000+ accounts.
02Prompts grounded in call dataRebuilt
Rebuilt competitor-detection and AI-narrative research prompts using a 117-vendor dataset mined from six months of Gong calls. This replaced assumption-based vendor lists. Fallback logic now stops the model from inventing justifications.
03Qualification for a new voice-AI motionDefined
Defined the gating logic for the new Agentic outbound motion: one hard gate (inbound phone or acquisition form), layered amplifier signals, and NAICS-based vertical segmentation. Calibrated it against a live implementation customer.
04AE CopilotIn design
Designing a signal-triggered research-to-outreach workflow (Clay → Salesloft) for an incoming AI-focused AE. V1 is scoped to the outreach step.
05Rules of Engagement agentValidated
Encoded account-ownership and routing policy into a Gumloop agent and a Claude skill that return structured rulings. Validated it against live Salesforce account hierarchies. Testing surfaced a policy ambiguity before the agent enforced anything.
06CPQ and deal deskOperating
Own CPQ and deal desk operations, about 1,000 approval requests a month, including product and ACV field setup for the new AI Agentic product line.
07RFP response agentArchitecture designed
Designed the knowledge-base architecture for a Gumloop agent. It treats unsupported features as first-class data and ties confidence to sourcing rather than the model’s self-report to target fabricated answers.
03 / Now
Building systems.
Teaching the people behind them.
Invoca
AI GTM systems & revenue operations
Building account intelligence and AI workflows grounded in real call data, alongside CPQ and deal desk ownership.
Explore InvocaCC for SF
Founder & Educator
Teaching Salesforce professionals to ship Apex, LWCs, automation, and metadata with Claude Code while keeping review and control in their hands.
Explore CC for SFClawPlex
Community Coordinator
Co-organizing hands-on DFW meetups for builders working with agents, Claude Code, n8n, Clay, and Cursor.
Explore ClawPlex04 / Career depth
From platform ownership to executive confidence.
A decade of increasing scope across administration, consulting, systems leadership, and startup RevOps.
Aug 2026 – Present
Invoca
AI GTM systems & revenue operations
Building AI account scoring, research prompts grounded in Gong call data, and qualification for a new voice-AI motion. Owning CPQ and deal desk operations while designing outreach and policy agents with explicit sourcing and review.Jun 2026 — Present
RevShoppe
Fractional GTM Engineer
Fractional GTM engineering for a B2B AI software client — building the HubSpot CRM infrastructure, lead qualification logic, and enrichment/outbound stack from the ground up. Lifecycle and lead-status sync that keeps sales activity and pipeline reporting in agreement, a Clay pipeline that dedupes accounts before spending enrichment credits, and an Apollo outbound stack wired back into CRM so reps aren't chasing dead records.Mar 2025 — Apr 2026
webAI, Inc.
Revenue Operations Manager
Stood up the RevOps function from scratch at a VC-backed AI startup. Owned the HubSpot → Salesforce transition, built a closed-loop ICP scoring engine (HubSpot + Clay + Apify + Claude) that enriches and routes every inbound lead the same day, and designed the pipeline taxonomy, forecasting logic, and executive reporting that Sales and Finance now run on.Oct 2021 — Jul 2024
DHI Group Inc
Director, Business Systems
Owned the full GTM tech stack (Salesforce, HubSpot) and led a Classic → Lightning migration while re-engineering the lead-to-cash process. Built pipeline and forecasting frameworks from scratch — +25% forecasting accuracy and the board dashboards leadership actually used.May 2018 — Oct 2021
Slalom LLC
Salesforce Consultant
Delivered enterprise Salesforce solutions in Financial Services — 98% client satisfaction, 95% project success rate, and Sales, Service, Experience Cloud, and Platform App Builder certifications earned on the job. Primary client point of contact on multi-cloud programs.Jun 2015 — May 2018
Avangrid
Sr. Salesforce Administrator
Owned CRM operations across the energy portfolio. Led a $750K Salesforce migration for two gas corporations — +30% operational efficiency — and established the foundational admin practices the org still runs on.05 / The operating instinct
“Before I built revenue systems, I ran hotels.”
Hospitality taught me that systems only work when people actually use them. When the lobby is full, the team needs a clear next step and someone who can fix the problem.
That is still how I operate: understand the real workflow, make ownership unmistakable, give leaders numbers they trust, and build a rhythm the team can sustain after launch.
Hospitality leadership→Salesforce→Enterprise consulting→RevOps leadership
06 / Technical authority
Deep enough to architect. Practical enough to ship.
Program Strategy & Ownership
End-to-end program leadership, client objective alignment, structured delivery, and outcome accountability.
Program LeadershipDeliveryAccountability
Executive Storytelling
Board-ready reporting, translating GTM and technical concepts into actionable direction for senior stakeholders.
Board ReportingData VizStakeholders
GTM Transformation
Sales process design, lifecycle stages, lead routing, pipeline and forecast frameworks, and deal velocity optimization.
PipelineForecastingLead Routing
Cross-Functional Collaboration
Aligning Sales, Marketing, CS, and Finance teams with stakeholder management across programs and accounts.
SalesMarketingCSFinance
AI & Automation
Building and teaching real-world AI workflow automation with LLMs, AI agents, and modern automation platforms.
Clayn8nClaude CodeAI Agents
Revenue Technology
Deep expertise across the modern revenue tech stack powering GTM operations at scale.
SalesforceHubSpotApolloTableau
8× Salesforce Certified
Salesforce AdministratorAdvanced AdministratorSales Cloud ConsultantService Cloud ConsultantExperience Cloud ConsultantAI AssociateAgentforce SpecialistSalesforce Maps Accredited
07 / Beyond the role
Teaching, building, and sharing the work.
08 / Start a conversation
Have a revenue system people have stopped trusting?
I am open to RevOps and GTM leadership conversations, along with select fractional engagements. Bring the messy version. We can figure out what the system needs next.